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Creative Ways to Incentivize Your Online Customers for Conversions
Every online store wants to increase website traffic and conversions. But even after you’ve put together a basic strategy it can still be challenging to decide on which marketing tactics you should try.
#1 – LIVE ONLINE CHAT SUPPORTLive chat proves to be a huge opportunity for eCommerce sellers to connect directly with the buyers at the right time while they are actively shopping for products. A live chat support can handle customer request or queries in real time and thereby decreasing the shopping cart abandonment rate.
As stated by Forrester Research, “44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer.”
Chat has become the leading contact source within the online environment, with 42% of customers using chat versus email (23%) or other social media forum (16%). [Source: J.D. Power]
The key to using live chat successfully to incentivize your online customers to convert, is backing the system with a highly-trained staff of knowledge, friendly people. One at this end must know every ins and outs of your business or customer base.
SEE ALSO: How to Leverage The Micro-Moments of Customers?
#2 – REWARD CUSTOMER REFERRALSA lot of online businesses talk about “referrals” and “referral program” these days when it comes to increase their business reach. A referral loop occurs when already paying customers refers one or more people from his loop, who then become customers themselves and refer your products or services out to even more people.
This is where you can make an impact and incentivize your online customers with remarkable discounts, freebies or exclusivity for every new customer they refer to your business. Always keep an eye on your competitor and come up with a unique and highly attractive offers.
#3 – SURPRISE YOUR POTENTIAL CUSTOMERSImagine: A new customer comes to your ecommerce website, surfs items and ends up buying a small product. They checkout and leave and is probably happy with their experience. May be the will come back in future and buy again. May be they won’t.
Now imagine this: What if you surprised this new customer with a discount or other offers during the initial visit itself? Chances are you’d be accomplishing two important goals, (i) helping removing barriers with the first purchase & (ii) establishing a loyalty from the customer and a lifelong brand advocate.
There are many tools that allow you to deliver a customized pop-up message to visitors as they browse your website, where you can give them any type of offer you want. [Example: SUMO]
#4 – BUNDLING YOUR PRODUCTSHave you ever grabbed the shampoo and conditioner combo from supermarket that was cellophane-wrapped together, because it was simpler than sorting through all the options on the shelf? This is how exactly it works even with online stores.
Bundling your ecommerce products allows you to provide more incentives to your online customers. It thus increases your AOV (Average Order Value). Product bundle allow you to sweeten the customer pot and incentive them with a slight discount.
TAKEAWAY…Your ecommerce business may not be the in the same league as Amazon, but smaller enterprises are more nimble and can adapt much faster to the changing customer preferences and choices.
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